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Yongchang Temple 永昌宮 | 廟宇品牌形象設計

田調訪談中得知南興永昌宮曾一度混淆主神,造成當地祭拜者晚景淒涼;而各地也都有名為永昌宮的宮廟,彼此間缺乏明確的形象識別就容易造成混淆與誤解。

logo標準字取自於永昌宮上翹的廟簷,筆畫的轉折兼具剛硬與柔軟,如穩固的永昌宮被茄苳溪包覆一般,剛強而流暢。

相關應用物取材於永昌宮特有的意象:平安吊牌與打火機等配有「大眼神農」,圍繞著鎮煞永昌宮的五把剪刀、與神農代表產物「茶葉、稻米」與廟宇中常見的「蓮花、青雲」;「龍蝦、金龜、金魚」除了富貴吉祥的寓意外,也是當地傳統技藝「捏麵人」的進貢品,所有應用物元素的取材皆發想於田調觀察所得,圍繞著當地「一溪、二樹、三穿門、四寓言、五剪刀」的口訣,希望可以藉由永昌宮連結當地的地方特色,造就出專屬大溪南興獨有的地方特色,並與台灣其他地區的永昌宮做出區隔。




During the interview , we learned that Yongchang temple in Nanxing once confused the main deity, causing local worshipers to have a desolate night. There are also palaces and temples named Yongchang temple in various places, and the lack of clear image recognition between them can easily lead to confusion and misunderstanding.
The standard characters of the logo are taken from the upturned eaves of the Yongchang temple. The turns of the strokes are both hard and soft, just like the stable Yongchang temple is surrounded by the Qielong River, strong and smooth.
Relevant applications are based on the unique imagery of Yongchang temple: safety tags and lighters are equipped with "big-eyed farmers", surrounding the five scissors that suppress Yongchang temple, the representative products of Shennong "tea, rice" and the "big-eyed farmers" commonly found in temples. "Lotus, blue clouds"; "lobster, golden turtle, goldfish" not only symbolize wealth and auspiciousness, but are also tributes to the local traditional skill "noodle maker". All applied material elements are inspired by field observations and revolve around the local area. With the mantra of "One stream, two trees, three doors, four fables, and five scissors", we hope that Yongchang temple can connect the local characteristics through Yongchang temple, create a unique local characteristic of Daxi Nanxing, and integrate it with other regions in Taiwan. Yongchang temple makes a distinction.
Branding : 2023
Creative Direction : 楊佳宜
Graphic Design : 楊佳宜
Illustration : 楊佳宜、顏翊昀
Photography : 楊佳宜
Standard Design :  馮采葳、莊喻潔
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指導教授:林育如
(此為概念設計,非正式提案)
Yongchang Temple 永昌宮 | 廟宇品牌形象設計
Published:

Yongchang Temple 永昌宮 | 廟宇品牌形象設計

Published: